0 the process of converting something from one thing to another: --
Although the number of responses to closely targeted ads will be lower, the conversion rate will be higher.
The aim of the marketing is to increase conversions - that is, the number of visitors to the site who are paying customers.
He used to be very right-wing, but he's undergone something of a conversion recently.
Her conversion to Buddhism/Islam was a very gradual process.
Solar power is the conversion of the sun's energy into heat and electricity.
1 in rugby, an attempt to score more points after a try by kicking the ball over the bar and between the two posts --
2 the process of changing from one type of system or organization to another: --
3 the process of exchanging preferred shares (= shares that give you special rights) for ordinary shares: --
4 the process of changing computer data so that it can be read by a different software program: --
file conversion
5 the illegal act of giving away or selling property that belongs to someone else --