Individual differences in affective and conative functions.
In short, the cognitive part of the brain measures intelligence, the affective deals with emotions and the conative drives how one acts on those thoughts and feelings.
Attitudes and attitude objects are functions of cognitive, affective and conative components.
Conative states do not describe the world, but aim to bring something about in the world.
A conative psychological process or state is something akin to a stance, attitude, or disposition.
As a non-cognitivist, the projectivist holds that ethical judgments are the product of conative, rather than cognitive psychological processes.
Factors such as conative attitudes or feelings of personal obligation are so proximal to the act of voting that they do not hold much interest as explanations.
If conative attitudes are the key mediators, we would predict that respondents in the treatment condition would be less likely to express apprehensiveness about the process of casting a vote.