0 relating to advertising on television, in newspapers, on the internet, etc. rather than to other ways of telling people about a company or product: --
above-the-line advertising
There has been a shift in advertising away from traditional above-the-line campaigns.
1 relating to a company's usual costs or income, which make up its total profit after tax --
2 in the US, relating to costs that are usually taken away from total income before calculating how much tax you owe --
Above-the-line expenditures reflect the expected line item compensation for an official above-the-line member's role in a given film project.
He achieved an above-the-line surplus of £386 million.
Will they not become above-the-line by definition?
Last year, however, we had not only an above-the-line balance but also a considerable below-the-line balance—a thing that had never been dreamed of in years gone by.
We face the fact that we are spending nearly £4,500 million on social services, on debt, on armaments and other above-the-line expenditure.
It is literally treated as an above-the-line item, like rain insurance to a more respectable event organiser.
The surplus above-the-line for which he was budgeting last year was £300 million.
I have a little, although somewhat sentimental, attachment to the terminology "above-the-line"and"below-the-line".
