0 ideas about the way that men should behave that are seen as harmful, for example the idea that men should not cry or admit weakness:
The idea that “men are just naturally violent” is a manifestation of toxic masculinity.
Toxic masculinity says that things like poetry or flowers are for girls and women, and that it is shameful for men to like them.
Over the past several years, toxic masculinity has become a catchall explanation for male violence and sexism.
The ad is certainly not against men, it's against toxic masculinity.
Toxic masculinity defines manhood very narrowly in terms of violence, sex, status and aggression.