touchpoint betydelse and definition

Betydelse av touchpoint på svenska

• 0 an occasion when a business or an organization is in contact (= communication) with its customers, etc. or meets them, or a method of communicating:

  • The updated logo will be visible across all guest touchpoints, from check-in to boarding gate and on to the aircraft.

  • Touch points are possible opportunities for interacting with customers and prospects, whether using call centres, salespeople, direct contact in shops or shows, company websites, or e-mail.

  • With the increase of digital touch points, retailers have been able to collect more and more data about their customers.

  • Today, Nasa.gov is the main touch point for millions of people around the world regarding the agency's space exploration and aeronautics mission.

• 1 an area on a computer or other electronic device that you can touch in order to carry out a particular action:

  • The mouse is a touchpoint which is found in the middle of the keyboard.

  • If the touchpoint on the touchscreen is within any of the boxes on the menu, then the box touched is lit up.

  • This is the touch point - the point on the screen underneath the user's finger.

• 2 an influence on the development of something:

  • Aldous Huxley 's Brave New World (1932) has become a touchpoint for debate of Western consumerist societies.

  • The conflict ended more than three decades ago but has remained an emotional touch point.