0 present participle of sponsor
1 to support a person, organization, or activity by giving money, encouragement, or other help:
I'll sponsor you for £10 - it's all in a good cause.
The event was sponsored by several local businesses.
I'm trying to get people at work to sponsor me to do a hundred-mile cycle.
Managing for returns might not be optimal from the point of view of the sponsoring firm, as common factors drive assets and liabilities.
This link is formalised in the accounting practice which puts uncovered pension liabilities on the sponsoring firm's balance sheet.
For example, if the new drug is approved for reimbursement, will the sponsoring company be willing to consider further randomized controlled trials?