The beauty of a rural or any other environment should not mean that its people are a soft touch for hard decisions.
Other countries are less squeamish, but up to now we have been a soft touch.
The point has rightly been made that we are a "soft touch ".
Those measures will ensure that the social security system will not be seen as a soft touch, as it has been in the past.
Farmers must not be given the idea that environmentally sensitive area schemes are a soft touch.
Is it not a fact that we are now becoming a soft touch?
Otherwise, do we not risk sending a further powerful signal to that country that we are a soft touch?
Too often in the past, and not just in textiles and clothing, we have been the soft touch and have lost out.