Too clever by half - and yet punning is simply putting things together in a witty and unexpected way.
Though the punning element is usually at the end of the phrase, instances are not uncommon where the pun is formed on the first element.
Such techniques as punning, oxymoron, and hyperbole are employed by ad-men to lure customers for their clients.
The linguistic form of these texts is an extended, specialized kind of punning.
The pragmatic function may be intensified through the use of common rhetorical devices such as alliteration, punning, and pseudo-direct quotes.
These names are a form of wordplay that usually involves metaphor or punning, and many residents consider these names to be both funny and clever.
The final chapter, with its punning title ' re-membering ', has some interesting things to say about mourning and commemoration but also serves to take the book off in yet another direction.
It is an act of class warfare in the punning sense of the word, in that it attacks the child in the class.
