0 the act of reducing a price or prices:
Despite aggressive price-cutting the company delivered better-than-expected earnings.
Over the next five years a fierce price-cutting war erupted, in the course of which both companies inflicted losses on the other.
Suppose a supplier happened to be a very strict teetotaller and saw his price-cutting dealer going into a public-house.
He wants more extreme measures, including banning price-cutting.
Since the demand for many of its publications appears to be comparatively inelastic, sales would not be significantly increased by price-cutting.
The price-cutting people are dishonourable traders, and to compel a man to go on dealing with them is a moral outrage.
All the rest went in price-cutting proposals with a view to extending the market.
The first is by refusal or failure of the supplier to supply goods, on the ground that there has been price-cutting.
Further down the page, they say that a price-cutting war could bring the price down to $20 per barrel.
