0 used to refer to a way of selling products that is the same and equally good for the customer whether they are buying from a computer, a mobile phone app, etc., or in a physical shop:
Omni-channel retailing is a new concept in which all sales and interaction channels are considered together.
Customers interacting with an omni-channel experience spent 4% more in-store and 10% more online.
Omni-channel marketing has become key to marketing success as customers engage with companies.
A new concept called omnichannel retail was introduced to describe retail environment where all channels, both in online and offline are seamlessly integrated.
In an omnichannel environment, channels are used seamlessly and interchangeably during the search and purchase process.
