0 A company's me-too product is one that is designed to be similar to a very popular product made by another company.
1 used to describe a company's product that is designed to be similar to a popular product made by another company:
In the case of me-too products, imitation has replaced innovation.
A differentiation in strategy was suggested for innovative and me-too products.
The respondents in our study emphasized the importance of stimulating the development of innovative drugs over me-too products.
Respondents noted that, from the perspective of practitioners, there is little need to market me-too products, but they observed little barriers for it.
Thus, a me-too therapy that, through innovation in production technology, came to market at a lower price could qualify for priority review, leading to large gains in public health.
The adoption curves of innovative and me-too drugs in general practice differ, but interestingly, drugs that are not considered to be innovative may still reach high diffusion curves (20).
I learn that "me-too" drugs are frequently essential for treatment because different people react differently at different times to the same drug.
I always deplore the "me-too-ism" when we debate so many economic subjects.
Some of us are worried about what are called the "me-too" drugs and the manufacture of more and more of them.
