0 a piece of advertising that a company uses to encourage people to buy a product or service:
He makes a living writing corporate marketing communications.
A marketing communication does not have to immediately result in a purchase to be an important component of interactive marketing.
1 the job or activity of encouraging people to buy a product or service using methods such as advertising, social media, and personal selling:
She is the company's senior vice-president of marketing communications.
Direct marketing has become an important element of marketing communications.
Few marketers would argue against the importance of relevant, timely, personalized marketing communications.
With better packaging and better marketing communications, these products still have the opportunity to break through the current image.
There are 8 critical elements every marketing communication must have to guarantee success.
