0 abbreviation for Lifestyles of Health and Sustainability: used to refer to people who are interested in healthy living and social and environmental issues, and who buy products related to this; the behaviour of these people:
LOHAS, as marketers call consumers who value "lifestyles of health and sustainability," are one in five Americans.
At the annual LOHAS conference, I learned about the latest electric car.
Most LOHAS consumers have no idea they’ve even been labeled as such.
Nearly a third of U.S. adults embrace LOHAS values and priorities.
LOHAS is the biggest trend in Japanese newsstand publishing right now: there must be 50-plus recycling-type mags here in Japan.
