0 past simple and past participle of hype
1 to repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone's interest:
The latter was a relatively novel aspect of the 1997 campaign and was much hyped in the media.
That is why we must distinguish a counter-thread that runs throughout this hyped-up culture of cool.
Linguistically, the word edition is fairly neutral, unless of course it is hyped up to a 'new edition'.
Such summits tend to be excessively hyped up – they produce high levels of expectation but furnish quite meagre results.
It is all too often the case that hyped alarms and crises affect people rather than the food itself.
We are under no illusion about why the debate was hyped up, as it was before the holidays.
A successful direct marketing campaign, hyped by over-bonusing, attracted a large number of new policyholders and an increasing flow of contributions from existing members.
Sometimes, however, there are cases in which highly hyped new drugs are not necessarily any better than long-standing treatments.
