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Reprints ordered after the print run has been completed will be subject to a higher charge.
It had a very short print run and copies, especially those with the charts intact, are extremely rare.
Authors and publishers often sold books in this manner as a way to ensure that most of the copies from any given print run would already have a market.
Most likely, therefore, material reasons played a significant part, such as too short a print run, too many distribution problems, and lack of active ' patronage ' or support at the time.
That is a viable basic print run depending on the size of the volume and other considerations.
We understand that the production cost for the booklet was £21,500, with a print run of 50,000 copies, at a cost of 43p for each copy.
The problem occurred when the plates started to break up on the print run.
There was an initial print run of 3 million copies followed by a reprint of 1 million to meet demand.
All those were issued, and a second print run was needed.
There is a continuing demand and it is likely that a further print run will be necessary.
There are some 1,100 copies still in stock out of the total print run of 5,500.
For a print run of 1,500 copies, one would expect up to 1,000 copies to be bought by public libraries.
If he sold 20,000 copies, that would represent a turnover of £100,000, earning him £15,000 to £20,000 on that print run alone.
If one wants something glossy, then one gets it done by the local education authority and the print run is such that it costs very little, if anything, more.
The print run is 3,500 per issue.
