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Each mind has only a limited ability for the support of memes; therefore, there is considerable 'competition' among memes for entry into as many minds as possible.
According to this account, then, the concept-wielding mind is a kind of social construction, brought into existence through the absorption of memes from the surrounding culture.
Similarly, human beings do not create or adopt cultural variants (or memes) at random, because past phylogenetic and developmental processes, including past learning, inform these creative and selective processes.
Memes do this through the processes of variation, mutation, competition, and inheritance, each of which influence a meme's reproductive success.
Thinking is an ever-creative process; no two instantiations of a meme are ever the same.
With respect to memetics, the authors are bothered by the lack of a clear definition of a meme.
Dawkins' meme has a peculiar but powerful role to play in our understanding of the human culture.
Meme's first self-titled disc was released in the summer of 2010.
If we decide to fully exploit the applications of the term meme, it would reveal its truly powerful role in our understanding of human culture in general.
Since the same meme results in all three cases, it seems useful to put them all in the category of cultural processes (with social and ontogenetic components of varying degrees).
Memes and memeplexes do not have to be true to replicate, although the feeling of something being true or truthiness is beneficial to a meme's replication.
When it comes to understanding human culture, most of the dynamics are best understood in terms of cultural evolution, with the proviso that developmental processes filter meme creation and selection.
The meme spread from user to user, people sent the link of the video through circulars and messaging services, then it appeared on blogs too.
Typical variations on the snowman concept include using raw materials other than snow, or using similar materials but a new meme.
Meme is thus described in memetics as a sign without its triadic nature.