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Along with the intensely crowded clickbait and popular quickie-content market, we will continue to see serious, quality journalism.
The key finding is that clickbait headlines generate an emotional response that in many ways is out of our control.
Clickbait also exploits the reward centers of our brains.
Everyone's definition of clickbait is a little different.
In fact, the mere sight of a clickbait headline is enough to trigger the release of happy chemicals, psychologists have found.
I asked the site's editors how they would define clickbait.
Think news stories with deceptive headlines and other clickbait.
They, too, write viral headlines, post clickbait, and compete for mindshare.
Then, as today, there was harrumphing over what would eventually become known as clickbait.
For his editors, it was surely designed as clickbait from the start.
It will also consider items "clickbait" if a headline exaggerates information or is misleading.
The site is a front for spell-sharing, hiding tips and tricks behind clickbait articles.
From clickbait headlines to unfair reviews of products and services, the open nature of social media presents ethical issues.
