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The typical chief marketing officer of a US corporation now lasts less than two years in the job, he says.
She arrived eighteen months ago at the company as chief marketing officer, but did not introduce her first ad campaign until April of this year.
These days, chief marketing officers and the people who work for them are under increased pressure to make marketing more of a quantifiable science than a mysterious art.
These innovations have all been introduced with an eye to fulfilling customers' future needs, chief marketing officer Kendall Collins said.
It is the job of the chief marketing officer (CMO) to keep the company on a growth path.
