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Persuasive technology and its field of study, captology, was pioneered in large part by B.J. Fogg, who began studying the use of persuasion in technology in the 1990s.
Captology is derived from “Computers as Persuasive Technologies”.
Captology: how the Fitbit pedometer really motivates its users.
What is B.J. Fogg's greatest hope for captology? World Peace.
