0 believing that the people, customs, and traditions of your own race or nationality are better than those of other races
1 preferring a particular race or culture to all others
Modernism is characterised by deeply held ethnocentric assumptions.
It is apparently assumed that modern archaeology has freed itself from such national and ethnocentric constraints.
Or so it becomes, at least, in the eyes of those who are not fully in the grip of ethnocentric loyalties.
This is partly due to an often one-sided, a-historical, unreflective and ethnocentric focus on economic growth parameters.
This normative construction is not only disabling, but highly gendered and ethnocentric.
Political leaders normally form political parties and mobilise supporters by appealing to ethnocentric feelings, thereby reducing parties to ethnicbased outfits.
The same technology that helps to make the world less parochial also helps it to become more ethnocentric.
As a number of otherwise sympathetic critics have argued, they are vulnerable to the charge of being ethnocentric.
