Betydelse av nudge theory på svenska

• 0 the idea of using encouragement or suggestions to change people's behaviour while still giving them freedom to make their own decisions, rather than for example using laws, rules, or taxes:

  • Many Silicon Valley companies apply nudge theory to increase the productivity and happiness of employees.

  • The centre found that people were more likely to attend interviews if invited personally using their first name—an example of nudge theory in action.