Betydelse av focus group på svenska

• 0 a group of people who have been brought together to discuss a particular subject in order to solve a problem or suggest ideas

• 1 a group of people brought together to discuss what they think about a particular product, advertisement, or subject, as part of a company's market research:

  • The agency commissioned a study using focus groups to gather opinion on five labelling schemes.

  • to conduct/convene/hold a focus group

• 2 a group of employees who are brought together to discuss what they think about the organization and management of the company they work for:

  • The company has been running focus groups to get ethnic minority staff to talk about improvements that might be made.