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0 ways that a company can encourage customers to like it and buy from it, for example by using software to look at information it has about its customers and by using social media:
Customer relationship management, or CRM, has been a hot topic since the early 1990s, when database-driven systems began to help companies gather better data on their customers.
Banks spend heavily on customer relationship management (CRM) systems to predict customer defections.
1 the plan and system that a business has for dealing with customers over a period of time:
Customer relationship management aims to attract and retain customers in a cost-effective way.
