0 a way of marketing a product or service in which a company offers customers a similar product or service of lower quality at about the same price, in order to improve sales of what they are really trying to sell:
Need to sell more products or services? The decoy marketing offer introduces false choices to make another choice look more appealing.
NYA ORD
European
May 10, 2021
DAGENS ORD
Shimmer
decoy marketing