0 the people who buy or use a particular product or service
1 the group of people who buy or use a company's products or services:
The similarities noted are undoubtedly due to the volume of sales, the product category and the customer base.
However, the chance for this quickly passed as subsequent calls for subscriptions began to target an ever larger potential customer base.
Thus, these clusters receive the most attention in defining the customer base, but other segments will be the comparative baseline from which to contrast the targeted consumers' attitudes and behavior.
At the same time, they have had to face the problems of spiralling overheads and a dwindling customer base.
We have an internal multifaceted customer base with whom to explore new ideas.
It has a distinctive brand image and a large customer base which are strengths on which it can build.
He explained that he did not feel that he had a warm captive customer base.
That sort of widening of the customer base must be beneficial to a company and its employees.
