There are three stages of consumer behaviour: cognitive, affective, and conative.
Conative strategies are designed to lead more directly to some type of consumer behavior.
The image the product has gives rise to conative components of the brand.
The irreversibility of crossing the gap is the conative aspect (evocation of the beauty of the solution) of the heuristic function.
Self-experimentation can also facilitate creative idea generation by promoting certain conative factors for creativity.
To understand free will, we must fathom our higher affective-conative apparatus, perhaps more right than left hemispheric.
We resort to normative statements, expressivists maintain, in order to express conative mental states.
Heuristic function has a cognitive and a conative aspect.
