0 the act of clicking on an advertisement or other link (= a word or picture that will connect you to another page) on a website:
The database may contain a list of reference keywords, their corresponding traffic, most recent click-through data, and data mining model contents.
Services include traffic analysis (hits, feeds' click-through rate, items' click-through rate) and pinging to web-aggregators and directories.
Since advertisers typically pay more for a high click-through rate, getting many click-throughs with few purchases is undesirable to advertisers.
The average click-through rate of 3% in the 1990s declined to 2.4%-0.4% by 2002.
Shopcade also offers a click-through purchasing functionality and its own e-commerce platform.
The main measurements are impressions (views) and click-through rates.
Typical banner and advertising click-through rates are 0.02% in late 2010 and have decreased over the past three years.
The move to a session-based model might even give new life to beleaguered metrics such as the click-through.
