0 aware of popular brands and wanting to buy particular brands rather than others:
1 a company that is brand-conscious is aware of the importance of customers' opinions about its brands:
Consumers are very brand-conscious these days..... and we are definitely describing ourselves as a very modern channel.
This realignment of spending priorities promotes the functional utility of goods over their ability to convey status which is evident in downshifters being, in general, less brand-conscious.
