0 a product that has the name of the store where you buy it, rather than the name of the company that made it:
[ before noun ] store-brand cosmetics
1 → own-brand
2 a product that has the name of the store where you buy it, rather than a name used by the company that made it:
He told them a strong store brand would free them from the tyranny of manufacturers.
It is also available as a generic or store brand medication.
Minced fish is more commonly used in store brand economy products.
Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand.
Due to the fact that all of these are store brands, the stores are often competitive to get buyers to their store brand.
They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store.
There are also numerous suppliers who create generic brand or store brand crayons.
A good example may be the comparison between store brand and name brand versions of medications - the products may be "identical" but the packaging is differentiated by the vendors.
