0 the practice of looking at something you want to buy in a shop and then later buying it online, usually at a lower price:
Showrooming represents a significant threat to traditional "bricks and mortar" retailers.
When shoppers engage in showrooming, and then purchase goods directly through a product manufacturer's online store, product manufacturers make a greater margin on each sale.
Showrooming enables shoppers to make more informed purchases.
Showrooming enables consumers to make more informed purchases.