0 a characteristic of a product that will persuade people to buy it:
1 a characteristic of a product or service that will persuade people to buy it:
Their selling point is not that beer will help consumers improve their health, but how beautiful the bottle is.
About a quarter of farmers (27%) who use the environment as a selling point have changed products to meet consumer demands.
A selling point of logical frameworks is that non-constructive logics can also be treated.
The major selling point of the book under consideration is twofold.
The holiday group activities that are advertised by the tour company are used as a selling point by the assistant.
Unfortunately, this has been a hard selling point in second language research.
Indeed, an invariably just tuning is used as a selling point for some synthesizers.
This opinion appears to be mirrored in the language teaching population at large, since authenticity is frequently used as a selling point in the marketing strategies of publishers.
