0 a way of advertising a product by supplying it for use in films or television programmes
1 a form of advertising in which a product appears or is mentioned as part of a film or television programme:
This information is then used for product placement in shops and on web pages.
I think that the proposal which has now come back on the matter of product placement also amounts to an improvement.
I would, however, have preferred more courage to have been shown, for example regarding the introduction of product placement.
I hold the view that there is nothing particularly wrong with product placement.
The ban also extends to news, documentaries, advisory programmes, theatre, opera, any form of sponsorship and product placement.
I object to paragraph 9, which is all about pure product placement, something we usually try to restrict.
On balance, allowing advertising breaks in programmes scheduled for 30 minutes is both practical and essential, as is cautious product placement.
We have to recognise that product placement exists.
