0 someone who affects or changes the way that other people behave:
1 a person or group that has the ability to influence the behaviour or opinions of others:
The influencer is the individual whose effect on the purchase decision is in some way significant or authoritative.
People who read political blogs are influencers. They organize petition drives and campaign events and spread the word about activities.
We want to approach teachers, coaches, and other influencers.
For a new generation of journalists, bloggers, and online influencers, services such as Facebook and Twitter help them draw attention to their work.
Being an "influencer" is now a fully-fledged career choice and not just a hobby.
Assuming that it is significant, it is a quantitatively weaker influencer of borrowing than the linguistic factors discussed.
Cultural and creative industries are already important motivators and influencers of the economy, even though their situation is not always favourable.
We want to be active persuaders and influencers in doing more, hence our commitment to the convention idea.
Both our power and our influencer—which are by no means identicalr—have this in common.