0 a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest:
1 to repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone's interest:
2 information that makes something seem very important or exciting:
3 to make something seem more exciting or important than it is:
4 advertising, news reports, and public praise for a new product or service, which is used to make people excited about buying or trying it:
marketing/advertising/media hype
hype around/surrounding/about sth After the e-commerce explosion and the hype around the business-to-consumer model came the business-to-business model.
5 to advertise or praise something a lot in newspapers, on television, online, etc. in order to make people excited about it and want to buy or try it:
The propagation of the devil-at-the-crossroads myth serves a greater purpose than simply ' hyping up' or trumpeting the skill and virtuosity of the performer.
Such summits tend to be excessively hyped up – they produce high levels of expectation but furnish quite meagre results.
The hyping up of expectations ahead of the general election is written down here, but manifestly has not been undertaken in practice.
We are under no illusion about why the debate was hyped up, as it was before the holidays.
A successful direct marketing campaign, hyped by over-bonusing, attracted a large number of new policyholders and an increasing flow of contributions from existing members.
The newspapers also bear a responsibility for hyping the scares.
The single market has not given us the benefit or economic advantage that was claimed for it, yet we keep hyping it up.
Spectators walking around in the streets are not necessarily causing an offence because they are encouraging themselves on and getting hyped up.
中文繁体
(新聞媒體的)大肆宣傳,炒作, (透過新聞媒體)大肆宣傳,炒作…
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(新闻媒体的)大肆宣传,炒作, (通过新闻媒体)大肆宣传,炒作…
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bombo, bombo publicitario [masculine], despliegue publicitario [masculine]…
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engodo, mentira…
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誇大…
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medyada çok göze batan/yer alan, şişirme, çokça reklamı yapılan…
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campagne [feminine] publicitaire, battage [masculine] médiatique…
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bombo, propaganda…
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