0 an official symbol that shows that a product has been designed to do less harm to the environment than similar products
To date, such analysis has been consistently missing in the eco-label literature.
Since the existing eco-label literature does not provide explicit utility-maximizing frameworks, it is not clear what preference structures would generate such demands.
An eco-label will pass this test when, given the current price, existing supply of shade-grown coffee is greater than 'potential' demand if a label existed.
Section 2 also shows how to use estimates of supply, potential demand, and price elasticities of demand and supply to predict eco-label premiums.
For example, this paper considers the case of an eco-label for 'shade-grown' coffee.
By providing this information, it is hoped that an eco-label will stimulate demand for the labeled item and create a price premium for the labeled item in the market.
Certain types of washing machine have an eco-label.
Both groups, however, have one thing in common: they want the eco-label to succeed.