The series revolves around brides-to-be handing over the planning of their wedding to a surprise celebrity or celebrity pairing.
Although there was little to no comfort in the stores, brides-to-be could expect a bargain.
It was common for brides-to-be (and not, notably, their fathers) to enter into contractual agreements on the consolidation of property upon marriage.
As with many similar bridal magazines, it is designed to be an in-depth resource for brides-to-be, with many photographs and articles on wedding dresses, cakes, ceremonies, receptions and honeymoons.