0 relating to advertising on television, in newspapers, on the internet, etc. rather than to other ways of telling people about a company or product: --
There has been a shift in advertising away from traditional above-the-line campaigns.
above-the-line advertising
1 relating to a company's usual costs or income, which make up its total profit after tax --
2 in the US, relating to costs that are usually taken away from total income before calculating how much tax you owe --
We can complete it step by step however long the road is and it can't be completed however short the road is if you don't even mark your footprint.
We kunnen het stap voor stap voltooien, hoe lang de weg ook is en het kan niet worden voltooid, hoe kort de weg ook is, als je niet eens je voetafdruk markeert.