tie-in Definitie in het Nederlands

• 0 a connection between two things, businesses, etc., often a connection between two products that are related or are sold together: --

  • The show pioneered product tie-ins for kids, including colouring books and dolls.

  • In 1998 regulations were introduced banning tie-ins between holiday offers and travel insurance.

  • The rules bar advertisements for products that have tie-ins to children's shows.

• 1 used to describe a product such as a toy or book that is related to a film, television programme, etc.: --

  • The audience was offered the whole range of Spiderman tie-in products.

  • The movie has a tie-in book.

• 2 to plan something so that it happens as part of another activity: --

  • tie sth in with sth If our product is reviewed in a journal, we try to tie it in with an advert placed in the same journal.

  • tie in with sth The product launch date was set to tie in with the movie release.

• 3 to match or work well with something: --

  • tie in with sth The plan does not quite tie in with the aspirations of the club's owners.

• 4 a product that is related to a film, event, TV show, etc. as part of a marketing campaign: --

  • The toy company is investing less in film and book tie-ins.

• 5 the activity of marketing a product by connecting it to a film, event, TV show, etc.: --

  • The BBC animated series was a great hit and led to one of its first major tie-in deals.

  • merchandising/movie/promotional tie-in The potential for merchandising tie-ins makes the TV deal very attractive.