0 the official price of something such as a car, given by the company that made it: --
1 → list price --
Many patients don't pay anything close to that sticker price.
And these figures represent the sticker price, not the discounted price after taking into account financial aid.
It also carried a sticker price between $30,000 and $40,000 without insurance.
The sticker price is the number that most schools list in their brochures.
In public schools, net price often meets sticker price at the high end.
So it can be considerably lower than sticker price.
But the marketing distinction of a low sticker price will be lost.
As colleges love to point out, there's the sticker price and there's the real price.
