0 to change the direction of something, especially to send a letter to a new address: --
1 to use money, assets, etc. for a different purpose from the one they were originally intended for: --
Prices have been slashed by 15%, with advertising revenues redirected towards younger, more upmarket buyers.
redirect sth into/toward(s) sth Most of the subsidies are redirected to environmental schemes.
redirect money/resources/funds Some of the money driving the internet advertising boom has been redirected from television marketing budgets.
redirect sth (from sth) to sth Cost savings have allowed companies to redirect resources to other projects.
3 if someone redirects a telephone call, the call automatically goes through to a second number, rather than the one originally called: --
Without redirecting the focus of economic evaluation research, choosing in health care bears the risk to remain penny-wise but pound-foolish.
In this, they significantly redirected the relationship between financial and cultural change and in particular its role in the financial plots of novels.
Often, the air flow rate is enhanced by catching and redirecting the prevailing wind.
The system of state schooling was sustained, but was redirected to other elitist ends influenced by the private education sector.
Meanwhile, other charities in the forest parishes were redirected to provide winter fuel for poor villagers rather than apprenticeships for young people.
They have implemented a sophisticated user-interface that allows a human operator to interrupt the system, to take over some tasks, and to redirect the system.
As development proceeds, canalization generally deepens - developmental trajectories progressively become more difficult to redirect by experience.
As a result, children may devote less time attending to language about objects, people, and events, thus prompting parents to redirect their attention more frequently.
