0 an alcoholic drink, especially one that is drunk before a meal: --
Would you like an aperitif before dinner?
As well as ensuring that consumers asked for the product by its brand name, aperitif companies attempted to make consumers visually aware of the product's appearance.
Such a lucrative, but competitive market meant that advertising assumed a vital importance for aperitif and absinthe producers, who could distinguish their merchandise and appeal to different consumer requirements.
There was constant interplay between aperitifs, their branding, advertisements, placements, and image.
For the aperitif companies, a memorable slogan was indispensable.
In addition, being associated with the metropolis added to the sophistication of certain aperitifs.
The development of advertising using loudspeakers and radio advertising helped the diffusion of aperitif slogans.
Given the similarity of certain aperitifs, producers ensured that customers automatically requested their own brand when ordering a drink.
Many writers evoked the way that advertising filled country fields with fantastical figures linked to aperitifs.
