Betekenis van test market In het Nederlands

• 0 a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places:

  • 70% of consumers in the two test markets gave high satisfaction marks to the products.

• 1 the process of introducing a new product or service, new advertising campaign, etc. to a limited group of people or area to test how people will react when it becomes available in more places:

  • The company has continued its growth record with a successful test market in the USA.