There is an alternative—the "refurb" option.
The most recent refurb cost in the neighborhood $200,000 dollars to complete.
Since 2003 the site has remained empty, but in 2008 it was gutted and prepared for a refurb.
Progress continues on completing the refurb of the exterior of phase 2.
Echo 2012 was set to be the biggest and best yet with a refurb on everything including the logo.