Betekenis van product line extension In het Nederlands

• 0 the addition of a product or service with different features, sizes, prices, etc., to an existing range of products:

  • The company's lack of product line extension has lost it market share.

  • Both Lysol and Palmolive plan product line extensions.

  • Product-line stretching not only provides customers with more choice, it strengthens the company against competitive attacks.

• 1 a product that is added to an existing range of similar products:

  • By introducing product line extensions such as new flavours, it is possible to increase the market share even with a mature product.