Betekenis van hype In het Nederlands

• 0 a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest:

  • media hype

  • There's been a lot of hype around/surrounding his latest film.

  • I've been put off reading the book by all the hype.

• 1 to repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone's interest:

  • It's being hyped as the musical event of the year.

• 2 information that makes something seem very important or exciting:

  • The big-name, big-money New York art world is full of hype.

• 3 to make something seem more exciting or important than it is:

  • No sports event is more hyped than the Super Bowl.

• 4 advertising, news reports, and public praise for a new product or service, which is used to make people excited about buying or trying it:

  • marketing/advertising/media hype

  • hype around/surrounding/about sth After the e-commerce explosion and the hype around the business-to-consumer model came the business-to-business model.

• 5 to advertise or praise something a lot in newspapers, on television, online, etc. in order to make people excited about it and want to buy or try it:

  • Over-enthusiastic followers hyped this company to the moon and now sales are failing to match those heady expectations.

  • Europe was hyped up as the place to invest last year.