0 the fact of a rate, amount, or quantity becoming smaller or lower:
Hotels have recorded a falling-off in reservations this summer.
1 a gradual reduction in the price, amount, level, etc. of something:
Our business experienced a major falling-off when a hypermarket opened just a mile away.
a falling-off in sth There has been a falling-off in traffic to our website recently.
It is true that some students are being called up for military service, but that cannot wholly explain the great falling-off.
If allowed on the channels, these publications could cause a colossal falling-off in display advertising revenue and change completely the whole basis of newspaper financing.
In spite of any boasted improvement, that indicates a very substantial falling-off in trade.
There will be no falling-off in respect of the medical test.
We very much regret that, owing to the falling-off in imports of sheet steel, we cannot supply these industries with all the steel they require.
There is no real falling-off in the number of very high incomes, though there has been some change in the division of incomes.
British shipowners attribute this tremendous falling-off of orders to the abolition of investment grants for shipping.
In 1910 the falling-off was 39,000; in 1912 it was 45,000.
