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This information is then used for product placement in shops and on web pages.
I think that the proposal which has now come back on the matter of product placement also amounts to an improvement.
I would, however, have preferred more courage to have been shown, for example regarding the introduction of product placement.
I hold the view that there is nothing particularly wrong with product placement.
The ban also extends to news, documentaries, advisory programmes, theatre, opera, any form of sponsorship and product placement.
I object to paragraph 9, which is all about pure product placement, something we usually try to restrict.
On balance, allowing advertising breaks in programmes scheduled for 30 minutes is both practical and essential, as is cautious product placement.
We have to recognise that product placement exists.
Nowadays, we have the problem that product placement is almost everywhere, but is illegal in some countries.
That is why it is important to have horizontal prohibition of product placement for children.
I have not received any representations on product placement.
It is ridiculous to try to ban conventional tobacco advertising while leaving an enormous loophole in relation to product placement.
The research undertook a survey of a 10-year sample of contemporary films, examining the increasing role and importance of product placement in them.
Yet product placement of these products has been treated differently in this vote today.
Secondly, there are currently no rules to the effect that product placement – for children, for example – must be prohibited in various kinds of content.
