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Have you been cold-called by someone offering to buy or sell shares?
The main advantage of social networks is that they help users meet people they otherwise might have to cold-call.
So a traditional research strategy -- cold-call to request interviews, or send out a survey -- seemed doomed to failure.
They contacted us, and we were able to ourselves - you cold-call universities in the state and find a psychologist who had familiarity with this population.
We would cold-call unsuspecting folks at dinnertime, reaching them on their kitchen landlines as they ate what we presumed to be bleak microwave meals for one.
