The production system must be economically and socially acceptable, and also nature- and environment-friendly.
For all groups of farmers, the highest ranked farming goals were sustainable and environment-friendly farming and the production of high-quality food.
The highest ranked goal in general was 'sustainable and environment-friendly farming', rated as important by more than 80% of the respondents.
The second group was of locally oriented farmers who wanted to farm in an environment-friendly way, but their ideological orientation was less pronounced.
For instance, upgradeability is an important emergent concept currently inherited to the design paradigms for developing environment-friendly products.
While policy-makers in developing countries often justifiably protest the unrealistic standards that many environmentalists preach, they also often err by overestimating the costs of adopting environment-friendly policies.
Nearly 70% of the late entrants had 'sustainable and environment-friendly farming' as an important goal, while the rate was close to 90% in the old guard.
For that reason, communications have an important part to play in the promotion of more environment-friendly production and use of energy.
