0 used in connection with radio to refer to the times during the day when many people are listening in their cars travelling to or from work
1 the time during which people drive to or from work, considered to be a good time for radio advertisements:
Many people need, in drive time, to hear what is being said, or what was said the day before, in this place.
The same applies to people who drive time and time again without insurance.
The average drive time to work for residents who work outside the home is 20 minutes.
Let's just be glad to have such imagination on our drive time rock radio again.
Mainstream stations employ high-status presenters for drive time shows.
An isochrone shows lines of equivalent drive time or travel time to a given location and is used in the generation of isochrone maps.
Music format was top 40 in morining drive time and easy listening the rest of the broadcast day.
Drive time often includes a heavier run of traffic reports, for which many stations employ their own helicopters or hire a third-party traffic reporting service.